The 5 Commonalities of an Unapologetically Different Business

1) Value: Shatter the Chains of Mediocrity

Gone are the days when charging for your time was enough.

It's time to take a step forward and leave behind the hourly rate mindset. Instead, start thinking about the immense value that you bring to the table and charge accordingly.

Your clients want to pay for the remarkable outcomes and transformative solutions that only you can provide. Getting paid by the value you produce instead of the time you spend producing it not only increases your revenue, but also the value of your brand.

Don't settle for undervaluing your expertise or overcharging your clients just because you can. Instead, step into the realm of providing uncompromising value, and your clients will keep coming back for more.

Want an easy way to determine what the value is you bring to the table? Perry Marshall says people don’t want to actually buy a drill, they want the hole the drill provides. But they can’t buy the hole. So they buy the drill (which gives them the hole). The hole is the value. The drill is the vehicle for the value…see?

Remember, it's not just about the bottom line; it's about building long-lasting relationships with your clients, based on trust, transparency, and delivering exceptional value.

2) Creativity: Unleash Your Inner Maverick

Are you bored or unsatisfied with a cookie-cutter business that stifles your creativity and drains your soul? Do you long for the thrill of doing what sets your heart on fire? The key to success in any market is authenticity—and there's no better way to be authentic than to embrace your unique vision and let your creativity soar.

It's time to unleash your inner maverick and let passion guide your journey. Think outside the box and take risks that others won't dare to take. This doesn't mean being reckless or ignoring financial gains, but it does mean that you should prioritize your passion and vision over the pursuit of money alone.

By doing so, you'll become a magnetic force that captivates others and sets you apart as an irreplaceable visionary. Don't be afraid to let your creativity shine — the market always responds to boldness and authenticity. So go ahead and unleash your inner maverick — you never know where it might take you!

3) Alignment: Stand Out, Repel the Ordinary

In a world of clones and copycats, dare to be the vibrant outlier.

Align your business with your deeply held values and beliefs. Let it radiate the essence of who you are.

By unapologetically infusing your core values into every fiber of your brand, you create a magnetic resonance with your ideal clients. No longer will you be drowned out in a sea of sameness.

Just own who you are and don't worry about the rest. When you do that, the people who vibe with you will come naturally. Don't sweat the haters!

4) Freedom: The Liberation You Deserve

Have you ever felt trapped by your business? Do you spend all your time working, with little-to-no time for anything else? If so, my friend, it's time to break free from the chains that bind you.

Cultivate maximum freedom in every sphere of your life: